- Native Dutch speaker required
- Strong background in digital analytics for app and website measurement, delivering insights around user behaviour and UX, presenting recommendations on optimisation
- Skilled in A/B testing to improve customer conversion
- Strong technical skills with GA4, GTM & tools such as Optimizely or Hotjar.
- Additional skills with Python, R, SQL and data visualisation tools such a Tableau or PowerBI strongly preferred
Responsibilities:
- Data Analysis & Reporting: Analyze e-commerce data from multiple channels (Google Analytics, Facebook Ads, CRM systems, etc.) to uncover insights that drive optimization.
- Performance Tracking: Monitor KPIs, identify trends, and provide performance reports to internal teams and clients.
- Conversion Optimization: Conduct deep-dive analysis on user behavior to identify conversion barriers and recommend A/B tests and strategies to enhance user experience and sales performance.
- Campaign Performance: Measure and report on the success of digital marketing campaigns, providing insights to optimize customer acquisition and retention.
- Customer Journey Mapping: Help map customer journeys across different touchpoints to better understand pain points and opportunities for growth.
- Collaboration: Work closely with digital marketers, web developers, and project managers to implement strategies based on insights.
What We’re Looking For:
- Analytical Expertise: Proven experience in digital analysis within an e-commerce environment, with deep familiarity with tools like Google Analytics, Adobe Analytics, or similar.
- Data-Driven Mindset: Strong ability to interpret complex datasets and translate them into clear insights and actionable recommendations.
- E-commerce Knowledge: A solid understanding of key e-commerce metrics, customer acquisition channels, and conversion rate optimization (CRO).
- Technical Skills: Proficient in SQL, Excel, and data visualization tools such as Google Data Studio, Power BI, or Tableau.
- Communication Skills: Ability to present data insights to non-technical stakeholders and make strategic recommendations.
- Attention to Detail: Meticulous in data accuracy and reporting.
Bonus Skills:
- Experience with A/B testing and CRO tools like Optimizely, VWO, or Google Optimize.
- Familiarity with customer journey mapping and segmentation.
- Previous experience working in an agency environment.
Visa Sponsorship is not available for this role.
