Senior Customer & Marketing Analyst

Omnis Partners are delighted to be partnered with a Global Marketing Communications agency to hire for a Senior Customer and Marketing Analyst to join their industry leading Digital & Customer team.

A chance to diversify your experience by working across multiple clients in various industries, delivering insights and solutions to support improved omnichannel customer experience.

You will use a variety of statistical analytics techniques including segmentation, modelling, performance marketing optimisation as well as delivering impactful customer insights around omnichannel customer journey.

What’s in it for you?

• Work across a range of clients in retail, telco, automotive and healthcare industries
• Deliver a range of analytics projects to support omnichannel customer experience and personalisation
• Strong skills with SQL and GA required for analysis as well as excellent data visualisation tools such as PowerBI and Tableau
• Excellent communication skills to liaise with, and nurture client relationships

Responsibilities:

• Employ strong statistical analytical skills to optimise omnichannel customer journey
• Deliver insights to drive the understanding of customers, helping to shape future strategies, improve customer experience, deepen engagement, drive revenue
• Work with clients to help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges

Experience:

• Educated to degree level in relevant subject such as Computer Science, Machine Learning, Mathematics, Statistics, Physics, Chemistry, Engineering etc.
• Advanced coding skills with SQL, working with large and complex data sets to extract insights and identify trends
• Exposure to cloud-based analytical platforms such as Databricks, Snowflake, Google BigQuery etc.
• A proven background in measuring customer journey across digital platforms
• Additional skills in leveraging Python for coding and modelling strongly preferred
• Strong technical skills with Google Analytics (GA) as well as social media measurement tools such as Brandwatch / Sprinklr etc.